Overview.
During my tenure at CoForce, the company undertook a campaign to refresh its digital presence. I was tasked with ideating and creating content to live on various platforms to highlight the company’s efforts.
Along with the rest of the Social Media Committee, we increased the output of content for CoForce’s native channels and improved brand recognition and engagement.
CoForce Rebrand
Goal: Revamp CoForce’s social media and marketing presence through strategic content creation
Idea: A series of posts and videos to kickstart a new chapter in CoForce’s social media journey
Product: Multiple pieces of content, both photo and video, showcasing a new side of CoForce
Result: Immediate growth in followers and engagement, with some videos tripling previous highs