Qualifications.

  • Content Developer @ CoForce LLC

    Nov 2023 - Present

    • Oversaw strategy and execution for client social channels, generating millions of impressions for client accounts such as Hyundai USA and Wayne Taylor Racing

    • Built visual media for client channels through both graphic design and video production

    • Developed strategic communications via social copy and press releases for a variety of clients and situations

    Copywriting Intern @ Innocean Worldwide

    June 2022 - Aug 2022

    • Composed strategic copy for various brands, primarily on shared platforms

    • Prepared and proposed brand growth recommendations for Hyundai

    • Drafted paid ads and email campaigns for Wienerschnitzel

    Account Associate @ Heelprint Communications

    Oct 2021 - May 2022

    • Collaborated with a group of five as part of the internal communications team for UNC-Chapel Hill's student-run ad agency

    • Composed communications material as well as planned and executed live experiences

    • Fostered inter-team collaboration and communication

    Public Communications Intern @ The Town of Emerald Isle

    May 2021 - July 2021

    • Modernized and rebranded all public facing products

    • Developed and produced creative for EI Fishing Tournament ad campaign with more than 1 million views

    • Drafted creative and copy for rip current safety and various other PSA campaigns.

    • Generated content in both static graphics as well as video formats

    Social Media Management Intern @ Semper Fi Fund

    May 2019 - July 2019

    • Worked as part of a team to facilitate communication between staff and members

    • Helped to grow online engagement by 20%

    • Responsibilities included gathering information on activities and relaying that information over social media avenues

    • University of North Carolina at Chapel Hill

      • Hussman School of Journalism and Media

        • B.A. in Advertising and Public Relations

          • Magna Cum Laude

      • School of Arts and Sciences

        • B.A. in German and Slavic Languages and Literature

          • Summa Cum Laude

    • Adobe Creative Suite

    • Copywriting

    • Graphic Design

    • WordPress

    • FL Studio 20

    • Social Media Management

    • Live Audio Production

    • Original Music Development

    • Social Media Analytics

    • Search Engine Optimization

    • C1 Fluency in German with 3 years of in-country experience

    • Phi Beta Kappa Honor Society

    • Delta Phi Alpha German Honor Society