Goal: Envision and present strategies and methods for Hyundai to build a positive reputation and good brand awareness with Gen Z

Idea: “For Every Step of Your Journey” brand strategy

Product: Suggestions on how Hyundai could positively impact multiple aspects in the journeys of millions of Gen Zer’s, both on the road and off

Result: The recommendations were well received by Hyundai North America executives, with some aspects being put into use