Hyundai Ioniq 5 Out-of-Home Campaign

Favorite Copy.

  • "The Triple Crown Just Went Electric"

  • "Perfection, Personified"

  • "Breaking Boundaries. It's What We Do."

  • "ICONIQ"

  • "We ran out of awards - Before we rand out of range."

  • "Sweeping the Competition"

  • "Winning, it's in our Nature."

  • "Others Tried for Greatness - We Achieved It."

  • "Score Three for the Bold."

Goal: Highlight the Ioniq 5’s recent winning of 3 prestigious awards from the World Car Awards

Idea: Billboards posted along major highways near Hyundai dealerships featuring the Ioniq 5 and its awards

Product: Copy emphasizing the significance of the awards and the Ioniq 5’s prowess

Result: 3 lines were chosen and presented to client for display in Fall of 2022