Lightning in the Throttle

Goal: Highlight Hyundai’s effort to secure multiple records in the Pikes Peak International Hill Climb with the Ioniq 5 N

Idea: A multi-part video series showcasing the endeavor from conception until the last attempt at Pikes Peak

Product: Five, 10-minute episodes featuring team members, drivers and executives that encapsulated the large undertaking by Hyundai in this event and the exciting prospects of the Ioniq 5 N

Result: Millions of impressions generated across multiple platforms, bringing new eyes to the performance aspect of Hyundai’s brand