Wienerschnitzel Social Strategy & Execution
"Them: 'How many delicious ingredients do you want on the Chicago Dog?' Chicagoans: 'Yes.'"
"Indulge in some delicious self care 🥰😌 Tag your Chili Cheese Compadre below!"
"Our usual designer was too busy enjoying our delicious Watermelon Lemonades and Floats to make a post for National Watermelon Day, so admin gave it a go! Enjoy a sip of summer with our Southern Lemonades and Floats!"
"All our links lead to happiness! Click the link in bio to start your online order."
"Our flavor-filled itinerary includes stops at pineapple, savory bacon, and grilled onions, with a tasty layover at guava sriracha BBQ sauce. ✈️🍍"
"Our secret ingredient is ✨love ✨"
"Studies show that sharing Wienerschnitzel’s Mini Corn Dogs leads to happier relationships, so tag who puts the honey in your honey batter!"
Favorite Copy.
Goal: Create fun and informational content for customers following Wienerschnitzel social pages
Idea: Publish images and copy that follow current trends and ideas while retaining Wienerschnitzel’s unique brand voice and values
Product: Across three months, my team and I wrote and designed 32 posts for Wienerschnitzel and their subsidiary Hamburger Stand
Result: Our posts saw either similar or raised engagement in comparison to preceding and following posts, with some seeing 200% higher engagement than average