WTR Social Strategy & Execution
"Our mirrors look back, but we don’t 😤"
"All we asked for this year is some hardware 🏆🏆"
"A triple threat has never looked so good 😍"
“AHHHHH, that’s hot”
"The No. 10 car is blue 💙, The No. 40 is red ❤️, The No. 45 speaks Italian 🇮🇹, But all three stay in your head 😃"
"Don’t need a Rolex to tell you that it’s time for some incredible racing. ⌚️ Welcome to #Rolex24 Race Day!"
Favorite Copy.
Goal: Generate a social strategy and execute accordingly, encouraging growth across WTR’s social channels
Idea: Showcase team personality and aesthetics via both copy and media choices, following current trends while retaining brand identity
Product: Continued social coverage featuring photo, video and graphic assets
Result: Channels saw 10.1% growth in followers and 4% growth in overall engagement